L.I.I.A.R Analysis of NME Front cover.
Language:
The main image consists of the two band members back to back, looking down the camera. Both members are wearing black clothing and are trying to look as if they don't care and possibly quite intimidating. This connotes that they don't care and that they are rebelling against mainstream music. They are trying to look intimidating because it connotes that they are trying to scare the rest of the music world. The masthead is large so that it can be seen from far away. It's in red because red connotes power. However as the colour scheme is black and red, it also connotes rebellious behaviour, which is expressed through the music within the magazine. The left third contains the majority of information, mainly the cover lines. In the bottom right is the price, barcode, issue number, date and price.
Institution:
The publisher of NME magazine is a company called IPC media. IPC media are one of the largest publication companies in the
Though they might be only a large publication within the
Ideology:
The morals of the image on the front cover are that they are rebellious. Through the facial expressions you can connote that they don't care, they have confidence in their own ability so nothing else matters. NME is known to have an ideology/attitude of I don't care what you think. The colour scheme consists of two main colours red and black. These two colours are very powerful and deep in meaning. They convey the message that they are passionate about their music genre. The artists on the front cover (the band The Last Shadow Puppets) are relatively young and therefore create a target audience; this is similar in a magazine such as cult were they focus on an older generation by talking about 'classic' bands.
Audience:
This magazine is clearly aimed at music fans. According to IPC Media the company that publishes the magazine, the brand NME reaches "one million music fans every week" and is particularly aimed at fans of music outside of the mainstream the IPC Media website says: "coverage of the very best in contemporary music".
Representation:
Representation is the key to all music magazines. How the magazine portrays the artists (mainly through images) tells the audience a lot about the ideology of the magazine and also what genre the band fit into. From the image on this front cover you would connote that the band The Last Shadow Puppets are quite arrogant/confident and that they are apart of the indie music genre. This is represented through the clothes they are wearing, and the pose they are showing i.e. back to back, stood tall and upright.
Language:
The title of the page is at the top of the page "Inside this week" and is accompanied with the date. These follow the conventions of magazines. On the seven main articles there is a picture of the artist and a quote from the article. The main story has the largest picture and dominates the contents page. The contents page doesn’t particularly have a colour scheme as it is very black and white. Similar to their outlook on music: you will either like it or not, we don't care. There are pictures of artists performing live as well as on a set, yet again this is a convention of magazine contents pages. The articles are all accompanied with the page number of the article. The font is very clear and visible. An advertisement also features at the bottom of the page.
Institution:
Though they might be only a large publication within the
Ideology:
The genre of the music is portrayed effectively with the photos on the contents page. All of the photos lack colour, which connotes rebellion which shows confidence in their music. These are components of this style/genre of music. The contents page is straightforward and to the point. This is appropriate for this genre because this genre is seen to try and promote just the music not the publicity that mainstream music provides.
Audience:
According to IPC Media the company that publishes the magazine, the brand NME reaches "one million music fans every week" and is particularly aimed at fans of music outside of the mainstream the IPC Media website says: "coverage of the very best in contemporary music". This is reinforced by the artists you see have been interviewed, as Kanye West is the only mainstream artist on the contents page.
Representation:
The photos of the artists include action shots of artists which connotes a proactive image of this music genre. All the photos are very dark in terms of colour, which is a convention of rock music.
Language:
The double page spread is separated very clearly into two pages. One page is dominated by the image of the band Beady Eye. The other page contains an article about the band. The photo consists of the band walking through a gate which contains bars. The connotations of this are that they are breaking free from the restraints of mainstream music. Yet again the photo is very dark; there is a distinct lack of colour. If there is any colour it is a dark green, which has connotations of envy.
Institution:
The publisher of NME magazine is a company called IPC media. IPC media are one of the largest publication companies in the UK UK
Though they might be only a large publication within the Ideology:
The pull quote from the article: "Beady Eye have just about done enough to ensure that the nation's pupils are still trained on them". This shows that Beady Eye are a powerful band with a lot of influence within this genre. The photo has very important, strong connotations. The photo is a low angle shot of the band walking through the gates. The connotations of this are that the band have power and that they are breaking through and that they are a new hope for this genre to be the focus of music again.
Audience:
According to IPC Media the company that publishes the magazine, the brand NME reaches "one million music fans every week" and is particularly aimed at fans of music outside of the mainstream the IPC Media website says: "coverage of the very best in contemporary music". This is highlighted that Beady Eye a band outside of the mainstream audience have warranted having a double page spread of their own.
Representation:
Arrogance is theme of the band covered in this magazine. This is represented through the image and the stereotypes of Liam Gallagher. Yet again there is no colour so therefore the representations are very serious.
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