L.I.I.A.R Analysis of other music magazines (part 3)

L.I.I.A.R

Language:

From the masthead 'iDJ' the genre of music is quite clear. 'iDJ' already shows that the genre is dance music as thats what DJ's do. As the majority of the front cover is black, the masthead being white stands out and is therefore very effective and a strong colour. The main image of the band Duck Sauce, represents them to be very laid back and casual. This a connotation of their stance and clothing. This front cover contains more conventions of a front cover than the other two magazines. Along the bottom of the cover there is a competition and a barcode etc. Yet again the majority of the other front cover features are on the left third, mainly the other cover lines as well as the tagline "Duck Sauce!" which accompanies the main image.

Institution:

iDJ magazine was bought by publisher Chris Kempster after 3 months of existance. The magazine was originally a " shady, unfocused, teen-orientated, superclub-obsessed title". It became "one of the world’s most respected dance music titles." The publisher of this magazine is quite small and independent.

Ideology:

The front cover consists mainly of the colour black. This correlates with the the colour the 'decks' a large part of DJ music. The artists are portrayed to be quite arrogant. This is conveyed to us through their pose. One of the artists is crossed armed and the other is hands in pockets. These poses connote arrogance and confidence which is a quality they are suggesting is important in dance music. The image represents that in this genre of music most artists are young, and that the magazine represents their music and all current dance artists. The orange writing can be linked with the animal theme on the front cover. One of the cover lines mentions "catz", orange can be associated with tigers and cats. Also the front cover has a theme of animals as it feautures a monkey and the band are called Duck Sauce.

Audience:

The target audience is for all those interested in modern dance music. This is represented through the main image and some of the cover lines: "Duck Sauce!" who are a modern band, and "All the latest DJ kit" latest implying new. However this particular issue is also aimed at fans of the magazine who have read it throughout the years.

Representations:

The pose produced by the artists (Duck Sauce) in the main image, particularly connotes arrogance. This is represented through the crossed arms and hands in pocket stance. Their clothing also represents a rebelious side. This is implied through the leather jackets and sunglasses which are sterotypically associated with rebellion.